Osklen, founded in 1989 by Oskar Metsavaht, is a Brazilian lifestyle brand which produces clothing, footwear and accessories. It is recognized as one of the forerunners of the New Luxury concept that strives for the fusion between ethics and aesthetics and advocates conscious fashion through the adoption of sustainable practices. Osklen developed ‘e-fabrics’ or “environmentally friendly fabrics” which have been present across most of its collections in the recent years. Osklen has been dubbed a cool, young clothing brand, encapsulating the designer’s taste for minimal design.